THE BRIDGE: TCA (Television Critics Association) Summer Press Tour 2010

Today at the TCA Summer Press Tour, Nina Tassler (President of CBS Entertainment) talked about the cancellation of THE BRIDGE.

Below is a copy and paste of just the mentions of THE BRIDGE

8:50 a.m. In case you didn’t notice, CBS pulled “The Bridge” early. “The show wasn’t delivering the numbers we needed,” Tassler explains simply. That doesn’t mean, though, that the Canadian pipeline has dried up. She says “maybe” regarding the future of “Flashpoint.”

Source: HitFix.com

The cancellation of The Bridge: “The show wasn’t delivering the numbers we needed. Generally, our summer strategy works.”

Source: Televisionary

In the panel discussion that the cast and producers had after the set tour, what became most apparent about “Parenthood” is that NBC is behind the show. The producers and several of the actors stated that they really didn’t hit their stride until the 6th episode, and this was after a pilot that they thought was a little wobbly. Compare that to CBS and their treatment of “The Bridge” (and probably “Flashpoint”) in that they had no problem killing the series after 3 episodes, giving the show virtually no time to find its legs, because “it wasn’t giving us the numbers”, not that NBC hasn’t been guilty of similar behavior. Why was “Parenthood” spared? The Ron Howard connection? Whatever the mystery it’s nice to see what could be a superb show catching a break and being given time to find itself.

Source: TV Junkie

The Canadian conversation with Tassler got started when she was asked about CBS recently dropping another CTV series, The Bridge, after only three episodes. “The show was not delivering the numbers we needed,” said Tassler, who added, “I think we’ll continue to look at other ways to do Canadian shows.” But when asked specifically if the relationship between Flashpoint and CBS will continue beyond this summer, Tassler said, “Maybe – I haven’t decided yet.” Regardless of CBS, a fourth season of Flashpoint and a second season of The Bridge have been ordered by CTV.

Source: Toronto Sun

Nina on pulling The Bridge from Saturday nights: The show wasn’t delivering the numbers we needed. Generally, our Summer strategies work. We’ll look at doing Canadian shows in future. I haven’t decided yet.

Source: Sitcoms Online

 

“The show wasn’t delivering the numbers we needed” — Nina Tassler

You aired THE BRIDGE at 8pm on a Saturday IN SUMMER!!!. And you didn’t advertise the show at all. What did you expect?!?!?
I’m pretty sure that if you look up the word “idiot” (yes, I’m restraining myself) in the dictionary you will see a photo of this woman.